You Matter, In Business Podcast

Welcome to the ‘You Matter, in Business Podcast’ presented by Ariel Faith and Miriam Richardson

Join us for Coffee or Tea and an Inspiring, educational, and uplifting business chat. It will be casual and Fun with Ariel Faith, a Commercial Branding Photographer, and Miriam Richardson, a Life and Business Coach. We will be covering how YOU matter in your business and all things Personal Branding. We will be bringing in Special expert quests. Sponsored by Ariel Faith LLC and Enrich Life Coaching. 

Ariel Faith & Miriam Richardson

11th December 2024

LATEST Episode 11: Guiding you to success through affirmations

In this episode, Elsie Mendez shares her journey from education to entrepreneurship, highlighting her experiences in running a bakery, home staging business, and fix-and-flip projects. She stresses the importance of affirmations for self-belief and success, advising against expecting instant results. The conversation delves into the power of affirmations in shaping mindsets and behaviors, with a focus on using personalized affirmations linked to actionable activities for growth and change. Elsie’s book “Affirm Yourself” is discussed, targeting women for personal growth and overcoming challenges through affirmations and action. The upcoming “Own Your Worth” live-streaming event and future podcast plans are also touched upon. Tune in for insights on authenticity, compassion, and empowering through affirmations!

Ariel Faith & Miriam Richardson

4th December 2024

Episode 10: The Power of Authentic Storytelling

Let’s talk about something real: being genuinely you in business and life.

Authenticity isn’t about oversharing or creating a perfect image. It’s about showing up as your true self, with all your strengths and imperfections. In a world that constantly pushes us to fit into preset molds, staying true to who we are becomes an act of courage.

Think about your story. It’s not about crafting a narrative that sounds impressive—it’s about sharing experiences that actually matter. Your unique perspective is your greatest asset. The challenges you’ve navigated, the lessons you’ve learned—these aren’t just personal history. They’re the foundation of how you connect with others.

Cultural background, personal experiences, professional journey—these aren’t just details. They’re the lens through which you see the world. And that lens is powerful. When you’re honest about your perspective, you create space for genuine connections.

Ariel Faith & Miriam Richardson

27th November 2024

Episode 9: Developing authentic brand personas for strong connections

Let’s get real about branding. It’s not about creating a perfect image—it’s about showing up authentically and creating genuine connections.

Your brand is essentially your business’s personality. It’s how you communicate, the values you stand for, and how you make people feel. Think of it like introducing yourself at a networking event—you want to be professional but also real and approachable.

The details matter. Your color choices, language, and visual design are all communication tools. They’re not just decorative; they’re strategic ways of telling your audience who you are and what you care about. Colors can evoke emotions, your logo can tell a story, and your messaging can create an instant sense of trust.

Ariel Faith & Miriam Richardson

21st November 2024

Episode 8: Crafting Clear Connections: Identifying your ideal client avatar

Understanding the heart of our ideal client is everything in the journey of building a meaningful business. It’s not just about selling—it’s about truly seeing and supporting the women we’re meant to serve.

When we take the time to deeply understand the nuanced experiences, dreams, and challenges of our target audience, our marketing transforms. It becomes less about convincing and more about connecting. We’re creating a space of genuine understanding where women feel heard, validated, and supported.

The magic happens when we speak from a place of shared experience—when our messaging reflects the very real struggles and aspirations we’ve also navigated. This isn’t about perfect marketing; it’s about authentic connection.

Ariel Faith & Miriam Richardson

13th November 2024

Episode 7: Overcoming Fear: A guide for women entrepreneurs with Deanna Hinsz.

Discover how successful entrepreneur Deanna Hinsz tackles the common fear many women face when putting themselves at the forefront of their business. From creating B-roll videos to crafting the perfect “About Me” page, this episode is packed with practical strategies for building confidence in your business presence.

Learn why authenticity is your greatest asset and how even seemingly embarrassing moments (like that famous BBC interview interrupted by a toddler!) can actually make you more relatable to your audience. 

Ariel Faith & Miriam Richardson

6th November 2024

Episode 6: Empowering women through digital marketing with Deanna Hinsz.

In this episode, Ariel and Miriam speak with Deanna Hinsz, a digital marketing strategist who shares her journey from corporate America to founding Carbon Silk. Discover how she transitioned from baking cake pops to digital marketing, mentored women entrepreneurs, and overcame imposter syndrome. Learn about rebranding Carbon Silk for success, defining brands authentically, and leveraging color psychology in business branding. Hear a success story of a woman transitioning from MLM to a successful business owner with Deanna’s guidance. Get ready for future episodes on website design, marketing strategies, and emotional aspects of business.

Ariel Faith & Miriam Richardson

30th October 2024

Episode 5: Empowering Clarity, Confidence, and Connection. A retreat for businesswomen.

This episode previews an upcoming women’s business retreat focused on personal and professional development. The unique retreat combines elements of self-care, relaxation, branding, and marketing strategy. Attendees will get to step away from daily life, connect with nature, collaborate with other women entrepreneurs, and gain actionable insights through interactive sessions and personalized coaching. 

Ariel Faith & Miriam Richardson

23rd October 2024

Episode 4: Ariel Empowering Women Through Personal Brand Photography

This episode features an inspiring conversation between life coach Miriam Richardson and commercial and branding photographer Ariel Faith. Ariel shares her journey into personal branding photography, which helps individuals showcase their authentic selves and build trust with their audience. She was motivated by witnessing the transformative power of photography in boosting a woman’s confidence.

Ariel Faith & Miriam Richardson

17th October 2024

Episode 3: Miriam’s Journey – from relocation to reinvention: A life Coach’s Journey

Miriam Richardson, a life coach, shares her inspiring journey of empowering women after 25 years of leadership experience. Despite the challenges of relocating across the world and leaving family behind, Miriam’s resilience and passion for coaching helped her thrive in her new role. With her diverse background and personal growth, she serves as a compassionate guide for women seeking to unlock their potential. 

Ariel Faith & Miriam Richardson

2nd October 2024

Episode 2: Diverse Backgrounds, Shared Passions

This episode is a light-hearted discussion to help you get to know the hosts of this Podcast. In this introductory episode, hosts Ariel and Miriam discuss their preferences for colors, pets, seasons, and daily routines, revealing their adaptations to the Florida climate.

Ariel Faith & Miriam Richardson

1st October 2024

Episode 1: Welcome to ‘You Matter, In Business

In the introductory episode of the “You Matter, in Business” podcast, hosts Ariel and Miriam outline their plans to focus on empowering women in business through various aspects of branding.